In a strict sense, advertising is communicating a message in a paid medium. More broadly, however, it’s associated with many different tactics. These include all the usual suspects:
Some of these may seem similar to one another, but each can be used to accomplish different objectives. The question we always start with is, what do you want to achieve?
In our experience, the most effective advertising starts with a strong concept. It’s powerful, memorable, and rooted in a well-defined strategy. It’s ownable to you. Perhaps most importantly, it’s not a take on “Got Milk?” or “Think Different.” As we learn more about you and your goals, we work to find solutions that will give you and your message the greatest impact, and then we find ways to get them in front of your most important audiences.