Strategic Planning

Sun Tzu said that tactics without strategy is the noise before defeat. While we generally try to promote a more cheery attitude around the office, he did have a point. Without a strategic approach, you’re just throwing ideas against a wall to see what sticks, and probably wasting money in the process.

Strategic planning is important to an organization because it helps set goals both large and small, and clearly defines the direction you need to be working in. It helps to measure the success you’ve made, and identify areas that need some work, should you fall short. From launching a new company to developing an ad campaign, strategic planning is at the heart of everything we do. We’ve learned that doing the thing simply isn’t enough, and can result in both time and money wasted.

This is a drum we beat loud and often, but only because it’s so important. Our plans begin with your goals and objectives. It’s possible that, in the very beginning, you’re not entirely sure what those are. That’s okay. Not everyone is. To that end, we work with you to determine what it is you’d like to achieve. Once those goals are firmly in place, we’ll be able to create a plan to accomplish them. The plan we create will determine the tactics we use, and so on. Each step in the process depends on the one that came before it. Without each of those in place, the plan tends to fall apart. Sure, sometimes you can get lucky. But why chance it?