Brochures used to be a must-have, but with the rise in digital communications, you see them less and less. Trust us when we say brochures aren’t some quaint relic from a bygone era, like VHS tapes or Google Plus. Fewer brochures actually present an advantage, because it gives your brochure a better chance of catching people’s attention.
A well-done brochure offers an opportunity to make a positive impression. While your website will hold all of the information about your business, a brochure can be a lot more selective. It can range from being very specific or it can just give people the Reader’s Digest version of big themes and ideas. Brochures should be created with the readers in mind; after all, they’re the ones who are going to hire you. When designing a brochure, is it important to make the information easy to digest – using visuals, infographics, and informative headlines can be great ways to achieve this. Brochures are especially useful when you need to hand someone something at the end of a meeting that sums up the information, and you can’t do that with your website.
In addition, you’ll find there are several other printed materials your business may be in need of. These can include:
- Office documents
- Business cards
- Promotional items (water bottles, things the kids are into)
All of these items should tie into your business’s graphic identity. Done right, items branded with your name and logo will all be pieces of a cohesive whole that will leave customers and clients with a good impression of who you are. Whatever you’re looking for, we can help you design and produce it.