Your graphic identity is like a picture you’re always ready for. Your hair looks great. Your clothes are perfect. Have you lost weight? A graphic identity serves as the fundamental building block for all your marketing materials. Try this test: Cover up your logo. Could people still recognize your company based on how those materials look?
From logo to letterhead, we can create a distinct brand identity using color, type treatment, and design elements. Our goal is simple: to create a consistent and coordinated look that helps define you visually. Components of graphic identity include:
- Letterhead and Office Documents
- Business Cards
- Office Signage
- Fonts & Colors
These days it’s not enough to just say who you are. Everything communicates, so your business needs to use its look to effectively convey who you are and what you represent to the world.
A logo is like a tattoo for your business. But not one you get over Spring Break and hide from your parents. It represents you, and helps others to quickly identify who you are. With that in mind, we start our logo development process by asking a series of questions designed to figure out who that is. Whether it’s a simple type treatment, an abstract icon, or anything in between, we take an iterative approach to arrive at a solution you’re proud to wear.
Interested in learning more? Let’s chat, and we’ll tell you how we can help you make a strong and lasting first impression.