These days, it seems like practically everyone is a self-proclaimed expert in their field. What does this mean for you and your brand? For starters, it makes it quite hard for those who have actual topic expertise to rise above the noise.
To distinguish yourself as a true thought leader and set yourself apart from the throngs of self-anointed gurus, it is going to take more than just a few “likes” on your LinkedIn page.
Thought leadership is about leading the conversation – challenging others to think about trends, regulations, and topics affecting their line of work. Most importantly, it requires you to provide timely, meaningful information in a compelling way.