Lawyers can use Content Marketing in numerous ways to connect with colleagues, peers, referral sources, clients and the general public. The key to being successful is to write for your audience and provide value.
Staying top of mind with peers and other lawyers through consistent and ongoing content generation goes a long way toward establishing your reputation as an expert in your area of the law.
Direct to consumer
If your practice is focused on consumer-facing areas such as personal injury or family law, then your clientele is often looking for information and education. Being the valuable resource who gives them the answers they’re looking for puts you in a position to get their business.
- Posting new content regularly to a blog or elsewhere on your website
- Publishing articles in legal publications and websites
- Sharing content on your social media accounts, such as LinkedIn, YouTube, Twitter, Facebook and SlideShare (To really amplify your reach, consider spending a few dollars on advertising on these platforms to reach an even larger audience outside of your network)
- Distributing that content to your network via targeted emails