In many ways, press releases are the “eat right and exercise” of public relations. They’re one of the most traditional ways of getting your message out. That’s not to say they haven’t evolved over the years. On the contrary, the fact that these live on the internet has made them even more useful, as each is a piece of positive content about you and your company. They’re fully searchable, and can now be supported by additional materials, such as videos and links, and even photos.
Press releases are a great way to get the word out about issues you’re involved with and care about. There are several benefits to this: One is that it can help shape the conversation around those issues, or even call attention to them in the first place. Another is that it lends you credibility by associating your name with a specific area of expertise. However, the largest benefit may be that press releases allow you to tell your story the way you want it told. And when they’re picked up by news organizations, they often adopt the same or similar language.
Regardless of your industry, press releases give people a better understanding of who you are and the work you do, and we can put them together in a way that will get you noticed.