Spend some time on YouTube and you’ll see that there’s no shortage of bad interviews caught on tape. And we’ve found there’s usually no shortage of excuses for why they happened. In many cases, it all comes down to preparation. Training, if you will.
Many think that media training is learning how to dodge questions, or repeat the same corporate-approved talking points over and over again. Proper media training should be designed to help you articulate your message in a way that’s clear and easy to understand, not to help manipulate your audience.
We want to set you up for success, whether we’re training you for interviews and press availability you have marked on your schedule, or just to be prepared should the need ever arise. This might involve a phone call in which we go through questions reporters are likely to ask. Sometimes it involves staging a full-scale mock interview. We’ll ask questions, record your answers, and then identify areas in which you can do better (industry secret: everyone can do better).
Our team has years of reporting experience under its belt. We understand what reporters expect and want, but also what they need to do their jobs. And we can help you meet those demands by communicating in a clear and effective way.