A media strategy is like a roadmap, showing all the different ways you can achieve your goals and reach your destination. Which one do you choose? Well, it depends. What are your goals and objectives?
If there’s one thing we’ve learned, it’s that doing something isn’t enough. You have to do the right something to make sure you’re getting the results you want. A story in a national publication may seem like a good way to get your message out, but first ask what you’re trying to accomplish, and why a story like that is the best way to do it. Let’s say you’re living in Houston, and trying to get the attention of the oil and gas industry. Instead of pitching your story to the Houston Chronicle, it may be more effective to approachOil and Gas Investor, a Houston-area trade publication which more people in the oil and gas industry pay attention to and consider a go-to source for relevant news.
This is only a small example, but the principle behind it is the one that’s behind everything we do. Let’s take a look at that roadmap, and figure out the best way to get you where you want to go.