Your brand is more than just your logo. It’s the reason people buy Sony over Samsung, or Coke over the vastly superior Pepsi. A brand is the combination of positioning, perceptions, and physical materials that describe and define your business. Setting your brand strategy involves taking each of these elements and deciding how you’d like them to look. To see how your business’s strategy holds up, ask yourself a few questions:
- If given only 20 seconds, how would you describe your business?
- What do your clients and competitors say about your business? What’s your reputation?
- Do those you work with share a vision for where your business is headed? How do they talk about your business to prospective clients and customers?
- Do your business’s marketing materials have a distinct, ownable look and feel to them?
With a strong brand strategy in place, answering these questions should be pretty easy. If you’re having a hard time coming up with answers, your strategy may need some work.
We help companies define their brand strategy and create a framework for every marketing decision that comes after. Give us a call and we can help you, too.