If you’ve ever been asked to dangle from a helicopter to get that perfect shot, been convinced to have your photo taken while standing in the middle of a busy intersection, or come to understand how five words can have more impact than 50, chances are you’ve worked with Verdell.

“I often think in pictures,” he says. “If I can see it in my head, I know we can create it for others to see as well.” Verdell believes that when it comes to creative, you can lead or you can follow. And it’s that vision that brought him to Androvett after working with NBC, CBS and Global Television in Canada, promoting everything from oil to the Olympics.  Verdell says, “It’s not a matter of what you’re promoting but how you promote it.”

“If you want to be noticed, you have to dare to be different.”

Sometimes that means being unconventional. Other times a more subtle or nuanced approach is appropriate. It depends on who you are and what you’re selling. But more importantly it depends on who your audience is.

Verdell’s work has been recognized by consumers and his peers both at home and internationally. But for him, there’s nothing more rewarding than hitting a home-run for his clients. “Solving that unsolvable problem always makes you feel good,” he says.