Search engine optimization, or SEO, is the practice of increasing your visibility in organic (non-paid) search results. In other words, it’s everything that goes into showing up on page one of Google for the things you want people to find you for.
Ensuring your website is findable online is a must. If search engines can’t find your site, or add your content to their index, you’re missing out on valuable opportunities to drive quality traffic to your site.
Really? Yes. The majority of all website traffic is driven by the major search engines: Google, Bing, and Yahoo!.
Okay, but really? Yes! Even if most of your business comes from word-of-mouth, visitors are still finding your website via search, not navigating there directly, so it’s a good idea to at least use some basic techniques to optimize your site.
What goes into it? A lot. Search engines look at several things when determining what will show up on those page one results. What those things are have changed over time, so what exactly they’ve got in the secret sauce can seem a bit mysterious. Combine that with the outdated techniques and misinformation swirling around SEO, it’s no wonder that people get confused.
Here’s the good news. Play the game right, and the effects can be lasting and have a large impact on your business in the digital landscape.
Here’s the really good news. We’re here to help. For starters, check out our detailed white paper on SEO. And if you’re still confused about this stuff, don’t worry, you are not alone.