Whataburger’s A-Frame a Trademark with All the Fixins

Published August 12, 2020

San Antonio-based Whataburger recently announced plans to scrap its iconic “A-Frame” restaurant building design in favor of a more modern footprint. 

Over the years, Whataburger has secured many additional federal and state trademarks for its brand name and the names of its various sandwiches; however, Whataburger does not appear to have ever secured a federal registration for the design of its distinctive real estate. 

Although Whataburger appears to lack a federal registration for its architectural design, it is unlikely competitors will rush to occupy that real estate.

Read the entire article in Texas Lawyer (subscription required).