New California Law Allowing Athletes to Profit from Endorsements Could Impact College Recruiting

A California law allowing college athletes to earn money from endorsements that use their names and images has left the National Collegiate Athletic Association (NCAA) to figure out its next move.

California Gov. Gavin Newsom recently signed the bill into law despite opposition from the NCAA, which does not allow college athletes to profit from any endorsements.

Dallas attorney Rogge Dunn says the new law will change college recruiting.

“This will have a major impact on college recruiting as top recruits can accept scholarships at any California college and make significant endorsement monies,” says Mr. Dunn of the Rogge Dunn Group. “Yet, if they go to colleges in other states, they will not be paid such monies. Other state legislatures may pass similar laws, so the schools in their states will not be at a recruiting disadvantage.

“This could snowball into the beginning of the end of the NCAA.”

For more information from Rogge Dunn, contact Sophia Reza at 800-559-4534 or

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