This episode, the PR professionals at Androvett gathered around the mic to talk Crisis Communications.
Listen as our team details why you shouldn’t wait until there’s a problem to deal with before putting a plan in place, with real-world examples of how companies and entities could have handled certain situations a little better. We break down what went right and what went wrong – from a communications standpoint – in #KateGate, the Baltimore bridge collapse and others.
We also offer a few tips:
- Assemble a dedicated response team. Identify everyone’s role and what their tasks will be.
- Plan ahead. What problems could you face in the future?
- Assess possible risks. Learn to identify problems before they become problems.
- Practice, practice, practice. Put yourself and your organization through the drill.
Of course, you can’t plan for everything. However, creating a strong framework will ensure that your response is measured, your message is credible and that you’re able to put your stakeholders at ease, even when the unexpected happens.
Learn more about Androvett’s crisis communications services.
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