Protecting Avatars (Not the James Cameron kind) and Publicity Rights
Published February 28, 2020
However, it is important to remember that whether the game character looks like a celebrity or not, the rights of publicity protect both the famous and the pedestrian just like in traditional forms of entertainment. If someone’s name, likeness, catchphrases, or even dance moves have been used in a video game without proper approval, there’s a chance their publicity rights were violated.
Read the entire article in Texas Lawyer.