Whataburger’s A-Frame a Trademark with All the Fixins
Published August 12, 2020
San Antonio-based Whataburger recently announced plans to scrap its iconic “A-Frame” restaurant building design in favor of a more modern footprint.
Over the years, Whataburger has secured many additional federal and state trademarks for its brand name and the names of its various sandwiches; however, Whataburger does not appear to have ever secured a federal registration for the design of its distinctive real estate.
Although Whataburger appears to lack a federal registration for its architectural design, it is unlikely competitors will rush to occupy that real estate.
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