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The adult entertainment industry is poised to register the domain names of some existing trademarks with the new .XXX extension, potentially creating a problematic and embarrassing situation for corporate brands. Last March, the Internet Corporation for Assigned Names and Numbers voted to approve the new domain extension for adult entertainment websites. "Companies should consider protecting their federally registered trademarks from being used with triple-X domain names," says Deborah Lively, a partner in the Dallas office of Thompson & Knight. Lively notes there is an Oct. 28 deadline for an owner of a federally registered mark to file a "Sunrise B" application, which is intended to prevent the mark from being registered under the "adult" domain for a period of up to 10 years. The application may be submitted through any of ICM Registry's accredited registrars with a filing fee of about $300. Open registration for parties in the adult entertainment industry will begin in November. For more information, contact Barry Pound at 800-559-4534 or barry@androvett.com.