Releases

Apparel manufacturer The North Face is suing a small company for trademark infringement and dilution. Defendant The South Butt utilizes a logo and tagline that are similar to -- and arguably parodies of -- The North Face's marks. Trademark attorney Dyan House of Munck Carter in Dallas says that while there is a parody defense, it may not be successful in this case. "What makes this different is that The South Butt sells jackets and outdoor gear and therefore competes directly with The North Face. That may be reason for a jury to go against the defendant." By contrast, House says Louis Vuitton lost to a company making "Chewy Vuiton" toys primarily because the latter company makes pet toys and not designer handbags. To interview Ms. House, contact Mark Annick at 800-559-4534 or mark@androvett.com.