Androvett Legal Media & Marketing | Marketing
Attorneys and law firms regularly encounter a wide range of marketing opportunities, whether communicating lawyer to business, lawyer to lawyer or lawyer to consumer. However, the strict rules and accepted guidelines for lawyer advertising require specialized knowledge and attention to detail.
Our award-winning marketing efforts are highly targeted, cost-effective and compliant with state bar association standards. Many clients rely on our firm to manage all aspects of important marketing projects - from defining the audience to crafting a compelling message to overseeing all the details and demands of planning, printing and fulfillment.
Law firms are increasingly realizing the importance of branding as a fundamental part of their business and marketing strategies. While branding may seem to be a nebulous or unnecessary initiative to some, our approach and our experience in this area enables our clients to effectively define and manage the multiple attributes of their individual brand and differentiate themselves in the crowded legal landscape.
Additionally, law firms and attorneys are embracing content-specific blogs and other Web-based networking services to enhance online presence and reputation. We have created a social media networking white paper that provides a brief assessment of these tools and can provide more in-depth guidance for firms wishing to make the commitment that effective social media networking requires.