Androvett Legal Media and Marketing
White Papers
Download White Paper Here
The "Legal 11" for 2011
Your need-to-know business development strategies in 2011.
By Androvett Legal Media & Marketing ©
1. Put your news online
News about your new partners, big case victories, and professional honors can live forever, but only if it's online.
2. Refresh your online bio & photo
Stale information has no place in your online bio – often a visitor’s first stop on your
law firm’s website.
3. Have new partners?
Tell the world through effective use of news advisories and e-announcements.
4. Update your website copyright
More and more online "predators" are lifting website content from law firms. Your
site should be protected.
5. Identify your SEO keywords
Knowing the words potential clients use in online searches is the first step in utilizing
the Internet to build your practice.
6. Stay ahead of your docket
Big trial(s) scheduled for 2011? Stay ahead by getting your media plan in place well
before jury selection.
7. Socialize yourself
Social media is not a fad that will disappear. Decide to engage social media
ethically and effectively.
8. Master your contact list
Most new legal work comes from existing clients. Organizing your contact list and reaching out to clients are a must.
9. Revisit your firm brochure
Law firms evolve and change. Does your brochure reflect the firm in 2011 or in
2005?
10. Size up your competition
Competitively, know where you stand. Are you staying ahead or losing ground?
11. Identify 2011 goals
Commit the goals to writing. When relevant and necessary, get expert help to
achieve your goals and objectives.