A Law Firm Marketer's Guide to the Holidays
8 Ideas for Connecting to Your Clients
1. Send an Email
Skip the printing and postage and send an e-card. Whether static or animated, it's hard not to click on these.
2. Say Thank You
Everyone likes to be appreciated, so make your message one of thanks and save the boasting for another time of year.
3. Give Back
Honor your clients and friends of the firm with a donation to a worthy cause.
4. Avoid the Crowds
Consider a Thanksgiving greeting to kick off the holiday season.
5. Start the New Year Right
Send your message in early January along with thanks for the past year and best wishes for a great 2017.
6. Go Old School
A printed card will get you noticed and can be worth the time and expense to make a memorable impression.
7. Give a Gift
Send a gift that is functional, relevant and says something about your firm. Maybe earbuds to illustrate that you listen, or portable chargers that communicate your energy and accessibility.
8. Know Your Audience
Whether it's Christmas or Hanukkah, Kwanzaa or Mawlid - or Seinfeld's ''Festivus'' - give thought to what will matter to your recipients.
At Androvett Legal Media & Marketing, we regularly work with clients to identify potential audiences, topics and publications for bylined articles and assist attorneys in the preparation, submission and ongoing uses for the published material. If you're interested in learning more about these opportunities and our services, please contact us at firstname.lastname@example.org or 800-559-4534.