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Androvett Blog

by Robert Tharp at 3:46:14 pm

One trial attorney's useful tips for getting more bandwidth out of distracted jurors
Over at Lynn Tillotson Pinker & Cox, Trey Cox has penned an interesting piece for the National Law Journal that focuses on the increasing challenge that trial lawyers
face communicating with distracted and zoned-out jurors. While Trey's article focuses on the attention economy in the courtroom setting, the analysis offers something for everyone. Let's face it as wireless bandwidth has increased, human bandwidth has narrowed dramatically. Trey borrows from leading business-world thinkers like Made to Stick authors Chip and Dan Heath and Thomas Davenport and John Beck's influential book, The Attention Economy to offer some great takeaways for communicating to distracted jurors.

Juror 12 is adrift. It's not that he doesn't care about the contract dispute tediously unfolding in the courtroom. Who knows -- he might be the kind of natural leader who can rally 11 wafflers behind closed doors during deliberations. The real problem with this hopelessly distracted juror is his irrepressible urge to grab his BlackBerry, manage his bloated e-mail folder and cram as much business as possible into each recess.

Meet today's juror, so overloaded with information that he can barely focus on the important things in his own life. Chances are, more than half the jurors on any given panel belong to Generation X or, even worse, Generation Y -- raised with a television in every room, surfing the Internet, cell phones in their pockets and iPods in their ears. MORE

The piece has already gotten picked up on Twitter and the Interwebs.