December 29, 2009 by Robert Tharp at 2:04:41 pm
Social media guru Brian Solis posts some very interesting numbers regarding the explosive growth and our collective embrace of social media networks. Time spent on social networks tripled over the last year and now accounts for 17 percent of the time we spend online. As a result, we are now spending more time on social networks and blogs than e-mail.
Writes Brian: As a result of our online interaction, advertisers are following our activities attempting to capture our attention where it is focused. The same report also found that online display advertising in top social networks has more than doubled year-over-year, increasing 119 percent. The jump represents an increase in spending from approximately $49 million in August 2008 to roughly $108 million in August 2009. Also of note, the share of estimated spend in social networks as also increased, expanding from seven percent in August 2008 to 15 percent in August 2009.
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