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Androvett Blog

by Robert Tharp at 3:42:20 pm

Attorney says Google AdWords is selling snake oil
A Boston attorney's class-action lawsuit against Google is interesting for so many reasons. Advertising with Google AdWords is an inexact science, so
 
Hal K. Levitte's complaint that his Google ads were ineffectively relegated to parked domain pages(pages that have no content except for targeted ads that viewers may inadvertantely stumble upon during keyword searches) or error pages is potentially important. Afterall, 99 percent of Google's revenue comes from ad sales, according to InformationWeek. But here's what jumped out at me in this story, Levitte complains that he got no paying clients from his Google endeavor. But his Google annual pay-per-click budget was just $136(out of a total advertising budget of $887) and he still somehow got 668 clicks to his site. His advertising strategy appears to be little more than trying to direct Internet viewers to his anemic Web site. Kinda makes you wonder what he was expecting to achieve in the first place.