April 22, 2014 by Androvett Legal Media & Marketing at 6:00:00 am
DIGITAL MARKETING PROJECT MANAGER JOB DESCRIPTION
The Digital Marketing Project Manager will work collaboratively as a member of the Ad/Marketing team to plan, oversee and execute various digital projects and services for clients. The Digital Marketing Project Manager position requires creativity, technical insights and skills, and a professional business sense. This role requires strong foundation in digital production, website production, online advertising, SEM, SEO and social media along with project management, vendor relations and organizational skills.
- Manage the execution of design and production for digital media using freelance design talent.
- Work with the marketing team to conceptualize designs that will advance clients’ business, marketing or branding objectives.
- Manage and communicate digital production creative and technical standards and guidelines.
- Develop social media campaigns based on client objectives. Carry out social media initiatives over time.
- Develop website site maps, technical requirements, work flow and project timeline schedules.
- Update client website content via WordPress and other content management systems.
- Conduct monthly content and functionality audits for client websites, identifying ways to improve or optimize.
- Establish and maintain ongoing reporting of metrics for all digital marketing activities in a succinct and compelling format with key insights highlighted
- Make recommendations for improved execution and performance, and incorporate insights into subsequent campaign designs to drive improved performance.
- Manage website updates for Androvett.com, working with the team to identify content to showcase and promote.
- Remain current and informed on new offerings and interactive technologies.
- Bachelor’s degree in Marketing or Communications - or relevant degree in related field.
- 3-5 years in an agency or in-house creative environment, concepting, creating and managing digital marketing projects.
- Hands-on experience with day-to-day execution of email marketing:
- Knowledge of best practices for email marketing, including email creative, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc.
- Experience working with web analytics tools (preferably Google Analytics).
- Familiarity with CAN SPAM regulations.
- Print production.
- Law firm or other professional services experience.
- Ability to think conceptually and globally about projects and brands as a whole.
- Excellent organizational and project management skills: able to work on multiple projects, reprioritize as needed, and consistently deliver on time.
- Ability to anticipate potential project problems and dependencies, and can effectively implement solutions or contingency plans.
- Knowledge of relevant Web Content Management systems and HTML.
- Strong technical knowledge of website management, SEM, SEO, rich media, direct email.
- Excellent verbal and written communication skills.
- Working understanding of all facets of web development including strategy, planning/discovery, definition/requirements, design, development/production, implementation, quality assurance and deployment/launch.
- Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver).
- PC proficiency in MS Excel, Word and PowerPoint.
- Very detail-oriented. Self-starter and pro-active.
- Strong client-service skills.
- Salary commensurate with experience.
- Benefits including Medical, Dental and Vision.
- Paid vacation.
- A 401k program is also available.
- A casual work environment with a well-stocked pantry of snacks.
- Free parking.
Androvett Legal Media and Marketing is a full-service marketing firm working primarily with lawyers, law firms and their clients. We also represent clients in the areas of energy, retail, construction, education and government, among others. Founded in 1995, we specialize in public relations, advertising, marketing, brand strategy, web and developing positive relationships with members of the news media.
See our work at http://www.androvett.com/marketing-gallery/websites/
Send resume to email@example.com
April 15, 2014 by Androvett Legal Media & Marketing at 9:45:00 am
It’s been really interesting to be on the other side of a news story. That means helping clients provide careful answers to aggressive reporters while also maintaining client confidentiality.
Are there parallels or similarities with your previous experience that you didn’t anticipate?
I’m a little surprised at the diversity of the issues we deal with at Androvett, which is similar to the variety of news I used to confront every day. Also, I am enjoying the familiarity of an editor role – working with lawyers on articles or press releases in what almost feels like an editor-reporter relationship.
Where do you see your lengthy experience as a journalist being most helpful to Androvett clients?
I know how to find a story and how to pitch it to a reporter or editor. It might be something for TV, a local newspaper, a national website, or a narrow-interest trade publication. But there is an audience for almost every subject. Plus, I know a lot of reporters and editors working in newsrooms across the country, and that is useful to our clients. Also, having directed news coverage of everything from the Branch Davidian standoff to missions to Mars to genetic discoveries, I’m not afraid of the unfamiliar. I know how to translate complex or obscure matters into something that’s more easily understood.
What have you worked on recently that you’ve found particularly fulfilling?
I helped a client attract major media attention to a very sad case that deserved to be in the spotlight. It was a tragedy in which a young man died, and I think his family found some comfort in the fact that others cared about it. Hopefully they will benefit from the result of that case. I also have had success helping clients get published in some prominent legal publications by making the pitch and then editing the material. I enjoy collaborating and brainstorming with clients, and it’s not so different from the kind of thing you do in a newsroom.
What is something that most people don’t know about you?
I grew up in Burlington, Oklahoma, a town so small that in sixth-grade social studies class we conducted our own census. We didn’t even have to leave the room. We just named the families house-by-house while Miss Neff tallied them up on the blackboard.
April 11, 2014 by Dave Moore at 12:00:00 am
In a recent interview published in the Dallas Business Journal, Dallas trial lawyer Bill Chamblee explained the 76 percent spike in the number of cases before the Texas Medical Board.
Chamblee, who handles cases on behalf of physicians facing actions before the Texas Medical Board, says that when Texas passed laws that capped noneconomic damages in medical malpractice cases, it also expanded the enforcement powers of the state.
The Dallas Business Journal’s Bill Hethcock writes:
Once tort reform passed, measures such as a $250,000 cap on noneconomic damages took away plaintiff’s lawyers’ financial incentive to pursue cases, Chamblee added.
“Even though a plaintiff’s attorney today might believe there was negligence on the part of a health care provider, the economics aren’t there to pursue it,” he [Chamblee] said. “So the plaintiff’s lawyer will tell the client, 'The only real avenue is to file a board complaint.’”
Texas isn’t alone in this phenomenon. Other states that implemented tort reform, including California, Florida and others, have seen an increase in medical board complaints and investigations as well, said Chamblee, managing partner of Chamblee, Ryan, Kershaw & Anderson.
The winners in this sea change?
“Tort reform primarily — not exclusively, but primarily — benefited health care professionals,” Chamblee told Hethcock.
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