Androvett Legal Media and Marketing
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Androvett Blog

by Robert Tharp at 11:55:00 am

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Now that adults over age 21 in Colorado can purchase and consume marijuana without fear of prosecution under state law, hospitality industry entrepreneurs are already gearing up for  a boom in what they’re calling “weed tourism.” Imagine just 5 percent of the state’s 60 million visitors testing the newly decriminalized recreational marijuana market – that’s roughly 3 million individuals that Slate describes as “wealthy old stoners” on the equivalent of a Napa Valley wine tour.

But it’s not that simple. The Colorado law creates confusion for marijuana tourists who might not realize that while smoking small amounts of marijuana will not get you arrested in Colorado, the actions may run afoul of employment policies back home. After all, evidence of a weekend of smoking weed in Colorado could still show up in employment-related blood tests 30 days later. Many job candidates and employees in certain occupations must undergo periodic drug screenings. Meanwhile, workers involved in on-the-job accidents are often required to submit to a drug test. Even if an employee isn't intoxicated at the time of the incident, a drug test that returns positive for marijuana could jeopardize a career.

"Employers everywhere should view this as an opportunity to review HR handbooks and policies to ensure that, for example, policies are crystal-clear for workers who may be subject to for-cause, post-accident or random drug tests," says employment attorney Audrey Mross of Dallas' Munck Wilson Mandala. "Making sure that workers know and understand employment policies is far preferable to being surprised by consequences that can end a career. A well-written handbook is a great medium for conveying that information."

by Robert Tharp at 1:44:00 pm

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As the business world shakes off a long holiday season, the start of the New Year presents an ideal time to look forward, and reevaluate business and marketing goals. That starts broadly, not only with assessing goals and competitive positioning, but also important tasks such as ensuring that a firm's website operates properly on all mobile devices with fresh and relevant content. 

"It's easy for busy firms to forget about these details, but a stale or outdated website does not create a good first impression," says Androvett Legal Media & Marketing founder Mike Androvett. "Businesses should regularly reevaluate changing business trends, positioning and visibility within the market. That doesn't have to be complicated; it starts with a disciplined and thoughtful approach." Androvett Legal Media has created a white paper outlining strategies for refreshing firm marketing materials and business development plans in 2014.