This just in: a dynamic, high quality Web site has a direct impact on your business success.

Most people intuitively understand by now the importance of any business having a competent and high-quality Internet presence.  But, wow, look at the results of

this recent survey describing how general counsels make decisions to hire outside law firms. To sum the findings of the Wicker Park Group/Hubbard One survey:

1) 100 percent of GCs in the survey indicated that they always look at a firm's Web site before deciding to purchase legal services. That's 100 percent, as in every single one of them look at a law firm's Web presence before they hire.
2) Nine out of 10 GCs say that professional bios are the most important section of a Web page.
3) Nine out of 10 GCs say the quality of a Web site makes a lasting impression.

Consider these assorted comments from GCs:

"I look at every firm's site we consider. The smart firms push a lot of content through their site. It helps in the search results. If a firm has a bad Web site, it makes a bad impression without even meeting the firm's attorneys."

"If a firm has not spent time and effort representing itself, what can I expect in terms of attention to detail and quality? Some Web sites are hard to navigate; others are simply very light on content."